Kenya Rugby Union (KRU) has entered into a five-year broadcast partnership with Mediamax network that will see the latter become the official broadcast partner.
The partnership was announced on Thursday at RFUEA Grounds, Nairobi by KRU Chairman Oduor Gangla, director John Kilonzo, Treasurer Joshua Aroni and Mediamax acting CEO Ken Ngaruya.
No specific figure was provided on how much the deal is worth but Gangla said he’ll announce further details before the season begins preferably on Saturday, Jan 16, 2021.
“We’ve had a discussion with the clubs on the figure. What we’ve done is to sell segregated products. The only product is the Kenya Cup, for now. Because of the variability of the deal, we cannot declare how much clubs are getting but from a viewership point of view it gives them (clubs) a lot of exposure which means they can sign get better commercial.”
“This will be almost 50-50, half of the money to the club and half of the money to the Union. At the right time, we’ll be able to announce how much the clubs have agreed on details like prize money.”
"Our plan is to bring back the super series which again will provide a new avenue. Our current plan is to start with four teams in Kenya and we've had good engagement with the clubs to see the event kick-off with or without a sponsor."
Mediamax, which owns K24 and other outlets, will televise Kenya Cup, Eric Shirley Shield, Rugby Super Series, National Sevens Circuit and Safari 7s. One match will be available on TV and Radio every week.
Kenya Simbas, Lionesses, Chipu in instances where permission has been granted by Rugby Afrique will also be broadcasted by Mediamax.
As a result of this partnership with a leading Free to Air broadcast house, rugby will now be available to every household in Kenya through radio and TV.
“We express our sincere gratitude to Mediamax limited that has come on board for the next five years. We are very happy. For the very first time rugby will be available on free to air channels meaning Kenyans can now enjoy from their homes,” said Gangla.
“Our deal also encompasses live broadcast on the radio that we’ve never had before. This is going to enforce that message.”
“In addition to radio and TV, we are working on a digital platform that will have other club matches are streamed LIVE simultaneously. By doing this means you don’t have to be at home to watch the match.”
“We feel this is a great step for the game. We will do our part to ensure the game is administered smoothly and make this a reality. I can’t wait for the games to come back.”